Privacy Policy

1. Introduction

West Michigan Home Pros (“West Michigan Home Pros,” “we,” “us,” or “our”) operates the West Michigan Home Pros platform, including our website at westmichiganhomepros.com and related services (collectively, the “Platform”). This Privacy Policy describes how we collect, use, share, and protect your personal information when you use the Platform.

By using the Platform, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the Platform.

2. Information We Collect

2.1 Information You Provide Directly

• Account Information: Name, email address, phone number, and password when you create an account.
• Homeowner Information: Property address, ZIP code, job descriptions, budget preferences, and photos you upload with job posts.
• Pro Profile Information: Business name, trade category, service counties, license number, insurance information, profile photo, bio, and photo gallery.
• Communications: Messages sent through the Platform between homeowners and Pros.
• Payment Information: For Pros with paid subscriptions, payment method details are processed by our payment processor (Square). We do not store full card numbers.

2.2 Information Collected Automatically

• Usage Data: Pages visited, features used, time spent on pages, and interactions with the Platform.
• Device Information: Browser type, operating system, device type, IP address, and approximate location.
• Cookies and Similar Technologies: We use essential cookies for authentication and session management. We may use analytics cookies to understand how the Platform is used.

3. How We Use Your Information

We use the information we collect to:

• Create and manage your account.
• Connect homeowners with Pros by displaying relevant Pro profiles and job postings.
• Facilitate communication between homeowners and Pros.
• Process subscription payments for Pros.
• Send account-related notifications (job matches, messages, subscription status), including via SMS/MMS text messages where you have opted in.
• Improve and optimize the Platform.
• Detect and prevent fraud, abuse, and violations of our Terms of Service.
• Scan messages and uploaded images (such as bid attachments) to detect and remove contact information shared before a homeowner hires a Pro, to keep communication on-platform. This scanning is performed with our own self-hosted tools on our servers — the content is not sent to any third-party service.
• Comply with legal obligations.

4. How We Share Your Information

We share your information in the following circumstances:

• With Other Platform Users: Pro profiles (including name, business name, trade, service area, license and insurance information as listed by the Pro, profile photo, bio, and reviews) are visible to homeowners browsing the Platform. Homeowner job posts (including description, trade category, budget range, urgency, city, and ZIP code) are visible to Pros.
• With Our Affiliates:West Michigan Home Pros is under common ownership with other businesses (for example, a home-repair coordination service operating in the same region). We may share information with these affiliates, and they may access and use the Platform and the information in it, to operate, provide, and improve our and their services — including to identify and hire Pros and to post jobs. Affiliates handle your information consistently with this Privacy Policy. This is sharing among commonly-owned businesses, not a sale of your data, and we still do not share your information with unaffiliated third parties for their own marketing.
• With Service Providers:We use third-party services for payment processing (Square), sign-in and address autocomplete (Google — see below), email delivery, hosting, and analytics. These providers receive only the information necessary to perform their functions and are contractually bound to protect it.
• Sign in with Google (Google):If you choose to create or access your account with “Continue with Google,” Google shares your name, email address, and profile picture with us to create or sign you in to your account, and we share the sign-in request with Google to authenticate you. We do not receive your Google password. Google’s handling of this data is described in the Google Privacy Policy. You can always create an account with an email and password instead.
• Address Autocomplete (Google):When you type an address into an address field, the characters you type are sent to Google’s Places service to suggest matching addresses, and your selected address is sent to Google to retrieve its details (city, ZIP code, and county). Google processes this data on our behalf to provide the suggestions; its handling is described in the Google Privacy Policy. You can skip the suggestions and type your address manually — the form works the same either way.
• Legal Compliance: We may disclose information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: If West Michigan Home Pros is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell your personal information. We do not share your information with third parties for their own marketing purposes.

5. SMS/MMS Communications

If you opt in to receive SMS/MMS messages from West Michigan Home Pros, we may send text messages to the mobile number you provide. This section describes how we handle your phone number and SMS communications.

5.1 Opt-In

You must explicitly opt in to receive SMS messages by providing your phone number and checking a consent checkbox on our SMS opt-in form. Consent is not a condition of using West Michigan Home Pros services.

5.2 Types of Messages

Our SMS messages include transactional notifications such as new job matches in your trade area, messages from homeowners, job status updates, new review notifications, and subscription-related alerts. We do not send marketing messages via SMS without separate consent.

5.3 Message Frequency

Message frequency varies based on your account activity. Typical users receive 1–10 messages per month. You may receive more messages during periods of high activity.

5.4 Opt-Out and Help

To stop receiving SMS messages, reply STOP to any message we send. After texting STOP, you will receive a confirmation message and no further SMS messages will be sent to your number unless you opt in again. For help, reply HELP or contact us at admin@westmichiganhomepros.com.

5.5 Rates and Carriers

Message and data rates may apply according to your mobile carrier plan. SMS messages are delivered via major U.S. carriers including AT&T, T-Mobile, Verizon, and others. T-Mobile is not liable for delayed or undelivered messages. Carrier participation is subject to change.

5.6 Phone Number Privacy

Your phone number is used solely for delivering the notifications you have opted in to receive. We do not sell, rent, or share your phone number with third parties for their marketing purposes. Phone numbers are stored securely and only shared with our SMS service provider (Twilio) as necessary to deliver messages.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Platform. If you close your account, we will delete or anonymize your personal information within a reasonable timeframe, except where retention is required by law or for legitimate business purposes (such as fraud prevention, dispute resolution, or enforcement of our Terms).

7. Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to legal retention requirements.
• Portability: Request a copy of your data in a structured, machine-readable format.
• Opt-Out: Unsubscribe from non-essential communications.

To exercise any of these rights, contact us at admin@westmichiganhomepros.com. We will respond within the timeframes required by applicable law.

8. Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

In the event of a data breach that affects your personal information, we will notify you as required by applicable law.

9. Michigan-Specific Disclosures

Under Michigan's Identity Theft Protection Act (ITPA), we are required to notify Michigan residents of any security breach involving their personal information. We will provide such notice in accordance with the ITPA.

10. Children's Privacy

The Platform is intended only for adults 18 and older. It is not intended for anyone under 18, and we do not knowingly collect personal information from anyone under 18. If you believe someone under 18 has provided us with personal information, please contact us and we will delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting a notice on the Platform or by email at least 14 days before the changes take effect. Your continued use of the Platform after the effective date constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Email: admin@westmichiganhomepros.com

Mail: West Michigan Home Pros, Paw Paw, MI 49079